The 4 Stages to Technology Adoption Inside the Chasm

“From great bitterness comes a great awakening”

In the world of disruptive high tech medical devices, Geoffrey A. Moore’s “Crossing the Chasm” is the playbook by which you learn to secure a niche and use it to leverage into the mainstream market.

The greatest medical device executives will tell you war stories of taking their technology to market, fighting tooth and nail for supremacy, and what it takes to stay on top.