Mind Loom Books of the Month: September 2019
Here are the Mind Loom Books of the Month with a quick review
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
Nature has given us a brain that survives in a constantly changing world by changing itself. This Mind Loom book of the week is by a psychiatrist who set out to study how the brain can change and even heal itself just through imagination. We are now learning more about neuroplasticity, or the brain’s ability to change. Previously, scientists thought of the brain as fixed when fully formed, then deteriorated as we age. But with the rise of neuroplasticity, we now know our brains can heal themselves from injury, change from experience, and regenerate even into old age.
Order the book here
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by Erik Peterson and Tim Reisterer
This Mind Loom book of the week by Erik Peterson and Tim Riesterer lays out how to develop “power messaging” to differentiate yourself in a market saturated with data and commoditized products/solutions.
To do this, you must engage your client early (“pre-sales funnel”), avoid telling your corporate story and brand message, and start telling clients their story- the one where they are the hero and they achieve success. That all starts with identifying your value wedge and building your message pyramid. What’s your company’s value wedge? Try sharing it below in 3 sentences and tag your company.
Order the book here
Bad Science: Quacks, Hacks, and Big Pharma Flacks by Ben Goldacre
How many bad health decisions have you made based on manipulative and “bad science”?
This Mind Loom book of the week criticizes the mainstream media’s way of reporting on health and science issues. Each chapter deals with a specific aspect of bad science, often to illustrate a wider point.
In a chapter titled “Why Clever People Believe Stupid Things”, Goldacre explains some of the appeals of alternative medicine ideas. Biases mentioned include confirmation bias, the availability heuristic, social proof and the clustering illusion (the misperception of random data).
Definitely a book everyone in healthcare should read as well as all the techies getting into the industry.
Order the book here
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by Jason Jordand and Michelle Vazzana
The previous month I highlighted why goals dont work according to Scott Adams book “How to fail at everything and still win big”.
This week I’m having Scott’s book accompany this Mind Loom book of the week to highlight why systems are better than goals and how managing sales activities is the key to success.
Based on research into how world-class sales forces measure and manage their sellers, Jason Jordan’s book provides a best practice approach to identify and implement the critical activities and metrics that drive business results.
Along with Scott’s book, you’ll see why systems and managing activities in your team will get you the business results and more.
Order the book here
Order Scott’s book here
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