Persuasion is not something people are naturally good at, even when they have careers that call for it.
Recently, business insider interviewed advertising executives in a piece titled “How to sell the vaccine to the unvaccinated, according to 6 advertising executives who are pros at persuasion”. …
It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who…
To grow, we must suffer. The passage from one world into the next requires bold steps.
Medical sales reps are masters at the grind.
Show up early for surgical cases. Make relationships. Shadow prospective physicians. Sell.
That’s how our industry has driven adoption for decades.
We preach to physicians about…
This weekend marked a significant milestone for me. I had meditated for over 1,825 days which is exactly 5 years! I did this using the Headspace app which for me is a like a gym and place of prayer combined into one.
I used to struggle with discipline until one…
You have to look for opportunities to challenge and train your skillset if you want to compete at the highest level.
When I mentor young marketers, I encourage them to focus on a few key areas:
- Studying and taking ideas from other marketers in the same AND different industries
- Reading…
In chaos we find opportunity.
The Great Depression was an economic slump in North America, Europe, and other industrialized areas of the world from 1929 to 1939.
It was the longest and most severe depression ever experienced by the industrialized Western world.
After a decade of optimism and prosperity, the…
With the current pandemic, many have understandably found themselves in difficult times, whether it’s unemployment, taking care of ill family members, or other events that test us.
When hard times fall on us, it’s important to have the right perception of reality in order to survive and find a way…
Here are the Mind Loom Books of the Month with a quick review
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
The Simple Hypnosis Trick Physicians Can Use with Patients
How can physicians help patients be more compliant with treatment? The answer is found in a hypnotic trick that allows a new idea to succeed.
Milton Hyland Erickson was an American psychiatrist and psychologist specializing in medical hypnosis and family therapy.
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